A new brand of attraction - NOÉMI

A new brand of attraction - NOÉMI /2021-09-24/

Buro is highlighting Noemi, which started spreading a new look in the Mongolian fashion industry, in less than a year since its establishment. E.Nominchuluun, the art director and the founder of NOEMI, which translates to “admiring quality” in French, wants “people to notice the impact they leave behind every time they make a purchase. I wish people not to throw away or lose interest in their clothes, as soon as they get them. I’ve created a brand with the idea of having valuable, timeless pieces that will always be with you, and after a long time of researching we are making our clothes exclusively from wool and cashmere.”. The brand is dedicated to maintaining quality and long-term use of their clothes, by releasing a limited amount of pieces in their designs. 

In addition, NOEMI has released its first fall/winter collection under the name “timeless” and presented it through an exhibition combining contemporary art and fashion. This exhibition is about showing the simple but unique colors of nature. Also, through this exhibition, NOÉMI wants its customers to have clothes of quality to be worn for decades and passed down to their daughters, sons, and grandchildren. “I wanted to make clothes that immediately catch your eye when you open your wardrobe, clothes that you grab and wear without a hesitation,” said Nona.

The “timeless” collection includes classic designs with mostly natural colors. Shirts, cardigans, blazers, and vests can be styled and coordinated in many ways, and are stylish in design and comfortable.